ô پѾ ƿ Ͻ
Ͻ ذå ̴!
ʸ Ʋ õ! ƮƮ MBA ʼ
30 Ʈ о
ڡŲ Award 4ȸ κ ְ D. ĵ Award 濵ڻ ȸ Awardְ 濵λ M. ʸ Award о Award
30 Ʈ о μ MBA ʵ ִ å. ʸ Ʋ ʷ 硯 Ҵ þ ϴ ϴ á ִ.
濵 ־ ô ִ ٺ ְ ִ å ΰ Ǵ١ ߴ ش.
ϴġ, Һڸ ϴġ, ð ǸŸ ϴġ, ǰ ϴġ 濵 ٲ ۿ . ̷ ǰ ϰ ̷ ο 忡 ŵϴ ǰų ް ϴ ȴ. Ȯϰ īο м ?Һ??ǰ Ȯ Ǹ ְ ۷ι ô뿡 ´ ִ ִ ¡ Ѵ.
» ̱ ڷμ 1925 ¾ 2006 ̱ Ż Ʈ Ÿߴ. ״ Ϲб 濵п ̸ ϹϽ(Harvard Business Review) ְ 庻̴. ȭ(globalization) θ ˸ ιε ѵ, װ ϹϽ䡻 1983 5 1 Į ȭ(The Globalization of Markets) ȿ÷ ִ. Į ο п ̵ ź 鼭 谡 ִ.鼭 Һ ȣ ȭ ǰ ִ ǰ ִ. ߴ. ̴ Ȳ ´´. 忡 ȭ(internationalization) 濵 ϴ ġ , ȭ ü Ѱ ̸ پѾ ó ü ϳ 濵 ̴.
Levitt on MarketingThe Marketing ImaginationMarketing for Business Growth , а谡 ָ δ Creativity Is Not EnoughAfter the Sale is OverThe Globalization of MarketsMarketing Intangible Products and Product IntangiblesMarketing Myopia ִ.